Manager of Annual Giving & Engagement – Toronto Zoo Wildlife Conservancy – Toronto

If you’re a creative and team-oriented annual giving fundraiser, passionate about donor-centric communication, promoting philanthropy and advancing wildlife conservation, we want to hear from you! Reporting to the Executive Director, the Manager of Annual Giving and Engagement will be responsible for driving the Wildlife Conservancy’s annual giving strategies to increase revenues. The successful candidate will be supported by a small but talented staff with in depth knowledge of Zoo engagement activities and communications.
The successful applicant will be a strategic thinker and leader with proven experience growing revenue through multi-channel donor cultivation, solicitation, and stewardship. Strong writing, project management, staff leadership and organizational skills are a must, as is the ability to use and analyze data to drive decision-making.

With a passion for wildlife conservation, and motivated by the Wildlife Conservancy’s mission of inspiring giving to fight extinction, the Manager of Annual Giving and Engagement will have the following key responsibilities:
Plan and implement integrated strategies to grow the Wildlife Conservancy’s base of support among individual donors at the annual giving level – across digital, email, direct mail and peer-to-peer channels – in support of fundraising objectives
Strategize and manage the development and execution of various fundraising initiatives including Direct Mail, events (virtual and on site), onsite donation features, the Adopt an Animal program and other engagement initiatives; identifying new opportunities to engage the public
Superior knowledge of data segmentation techniques to oversee the segmentations, solicitation, tracking and reporting for all direct mail and electronic appeals
Manage the execution of all direct marketing including critical paths, creative briefs, copy briefs, quotations, and instructions to fulfillment houses/lettershops
Develop and oversee budgets, progress, deadlines, goals and objectives related to the Annual Giving program. This includes revenue targets, expenses, projections and statistical reporting and analysis of annual giving campaigns and programs
Work with Major Gift staff to develop and execute comprehensive action plans to cultivate mid-level donors and move them along the pipeline
Assist in the identification of planned giving prospects through targeted newsletters, surveys and other communications
Develop and implement strategies to acquire new monthly donors through conversion and lead generation
Cultivate and steward current monthly donors to ensure that revenue and donor retention KPI’s remain high
In conjunction with the Executive Director and other staff, develop and execute Donor Recognition strategies
Regularly review and oversee the maintenance and improvement of the website so as to attract and increase online fundraising
Supervise, coach and mentor direct reports
Other tasks as required related to Wildlife Conservancy and Toronto Zoo events and initiatives

A minimum of five (5) years in a leadership role supervising fundraising staff to achieve strong outcomes; experience supervising unionized staff an asset
University degree in a relevant field or demonstrated equivalent experience
Creative thinker; proven track record of designing and implementing successful fundraising strategies
Effective communication skills, both written and verbal
Outstanding organizational skills: ability to manage projects from creation to completion, plan and prioritize multiple projects
Committed team player with integrity, professionalism, and judgement with the ability to motivate people to work towards a common goal
General knowledge of, and a commitment to, wildlife conservation issues
Proficiency in MS Office applications; Google Analytics; Facebook & Google Ads; and WordPress
Must have a working knowledge of Ontario Occupational Health & Safety Act and WHMIS legislation
Willingness to work occasional evenings and weekends

Please submit your application for this position by email to: no later than Monday, 2022-03-21 at 5 pm
Applicants must outline, in a resumé and cover letter, complete details of education, experience, training, and other qualifications relevant to the requirements set out above