The Communications and Marketing Specialist reports to the GreenUP Executive Director.
Goal of the position: To actively coordinate and develop GreenUP’s communications and marketing initiatives, with the goal of increasing the organization’s visibility and community awareness of programs and services.
Responsibilities
The Communications and Marketing Specialist is responsible for all communications, marketing and media relations activities of GreenUP. This position is responsible for a variety of different roles including but not limited to, maintaining close relationships with local media and acting as organization spokesperson, undertaking advertising buys, writing and editing tasks, producing a weekly news column, and working closely with the Coordinator of Community Engagement and Development to assist with any fundraising related tasks. .
Communications Responsibilities
Work in conjunction with program managers and coordinators around marketing and communications aspects of their individual programs, ensuring budgetary requirements are followed
Develop and implement an overall communications plan for GreenUP that is produced in cooperation with program mangers and executive director
Cultivate new and maintain existing relationships with local media
Write, edit and distribute media releases, backgrounders and photos to the media, following up as required
Assist with planning of media events e.g. program launches and announcements
Maintain an accurate media distribution list for local, regional and provincial/national media
Pitch story ideas to reporters and editors
Write and submit weekly news column to the Peterborough Examiner and KawarthaNOW.com
Manage production of quarterly print newsletter and monthly e-newsletter including gathering material and writing/editing content.
Coordinate displays for special events such as trade shows, represent GreenUP at tradeshows/community events as required.
Make general presentations to community groups and stakeholders as necessary
Edit documents for clarity, grammar and typographical errors
Update website as requested by program managers or executive director
Marketing Responsibilities
Research best investment of advertising dollars, work closely with media sales representatives
Write creative copy for print and broadcast advertising
Prepare graphics and photographs for a variety of communications products including print publications, social media, web, A/V presentations
Act as social community manager for Twitter, Facebook, Google+ etc
Act as GreenUP Brand Officer, ensuring brand standards are followed as laid out in brand style guide and policy
Work closely with outside vendors for printing, web design, graphic design and other projects as needed
Other Responsibilities
Support annual year-end and spring fundraising campaigns
Enter data into Sumac database, ensuring accuracy
Run reports in Sumac database to extract key information on donors, customers and others
Support donor stewardship including answering questions and providing information to donors
Basic computer troubleshooting, setting up of email accounts and email auto responders, and ensuring domain name registration and web hosting are in good standing
Participate in coordination fundraisers and events
Other relevant duties as assigned
Preferred Qualifications:
Minimum 1 to 2 years experience in marketing/communications/journalism or a related field
Post-secondary degree and/or relevant experience in Communications, Marketing or Journalism
Excellent verbal and written communications skills
Strong writing, editing and grammar skills and sound knowledge of Canadian Press style of writing
Strong social community management skills and social tools like TweetDeck and Edgar
Experience with media relations and public relations
Sound knowledge of MS Office applications
Working knowledge of Adobe Creative Suite
Experience using WordPress
Knowledge of Sumac non-profit software would be a definite asset
Experience working with fundraising/development would be an asset
General photography skills, including photo editing
Commitment to being a part of a team as well as ability to work independently
Ability to work efficiently in a fast-paced, demanding environment; ability to learn quickly
Access to a reliable vehicle is essential
Flexibility in scheduling and availability as attendance at some weekend and evening events will be required.
How to Apply:
Please submit your cover letter and resume by email (as one document) to Peter Hughes, Executive Director at:
peter.hughes@greenup.on.ca
Posting will close on August 28th at 5 pm.
This posting may be filled by an internal candidate.
Only those who will be interviewed will be contacted.
Thank you.